When you’re running an internet business one of the most overlooked way of driving traffic to your website is to use popular video platforms like YouTube to offer great content to your audience. Whilst there is an opportunity to make money on YouTube from the Google Adsense For Video program, you would be better served offering genuinely useful content instead that will drive traffic to your own site where your own products are on sale.
Here are some top tips to maximize the potential of you making money on YouTube promotion.
1: Ensure that you have a text overlay on all your videos (best place is bottom centre or bottom right) that has your website address clearly visible for the entire duration of the video
2: Make your content engaging, useful and interesting
3: Make an offer at the end of the video and give your viewer a next step ‘call to action’
4: Create lots of useful content to feed the search engines (don’t forget to tag your videos well!)
5: Write great copy in the notes section of each video (this is a real opportunity for keywords!)
As a bonus tip if you are camera shy and don’t feel like actually appearing on the video yourself, how about using Camtasia to capture screen cast how to videos or powerpoint presentations. Both can be as effective as a piece to camera.
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